I'm a UX/UI/digital designer with over 12 year's commercial experience in web design. I love usability testing, conversion rate optimisation, wireframing, prototyping and visual design. I enjoy utilising both qualitative and quantitative testing methods to drive commercial benefit and create effective designs that fulfill their objective. I believe in a test driven design cycle to continually gain insights, optimise designs and measure their impact. Outside of design, I enjoy illustration, art, photography and the outdoors.
Incorporate user testing and qualitative feedback to:
Researched, designed, developed and analysed a large number of AB tests.
I love usability testing:
I believe in the benefits of wireframing and prototypes:
As well as wireframing, I also have visual design experience.
I'm primarily a designer but have strong front-end dev skills too.
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I'm a designer but sometimes I have to get my hands dirty.
Having been a UX/web/digital designer for over 12 years, I have a wide variety of work covering many areas of digital design. My specialism lies more in commercially orientated, user centered design, having spent most of my career in large ecommerce environments. I have however, also created many logos, small scales websites, banners, email templates, print design & more!
I've therefore tried to highlight recent examples that I'm proud of, which demonstrate methodology & commercial benefit.
In progress. Collaborating with my brother Andrew Stelmach (developer), I learnt Sketch App, creating a full design system and symbol library, accounting for all Bootstrap 4 breakpoints, typography and UI components. I also created the logo, branding and copy. As well as the visual UI design, I created flow charts with lucidchart and user stories, managed on a Waffle board. Designs shared with InVision and Zeplin.
Highlight: Flow, IA, Sketch App design system and library; InVision prototype; Zeplin; Waffle Board; and full responsive design accounting for all Bootstrap 4 breakpoints.
UX, UI design for SuperBreak’s first chartered flight breaks to Northern Iceland, the only company in the UK to sell flights to Northern Iceland from around 8 UK airports. The online experience was turned around within one week, working in an agile fashion, creating and estimating user stories, collaborating with product, business analyst, web content and development. Within four weeks, the business sold 40% of its allocation.
Highlight: Exclusive and exciting product for SuperBreak. Quick agile, iterative turnaround, collaborating across teams.
Redesign of SuperBreak’s product page, improving the user experience, website consistency, conversion rate, SEO rankings and visitor numbers. The key highlight was a +96% improvement to year on year conversion rate for SuperBreak’s Theatre Product pages; +22.13% page value increase for hotel only; +14% conversion rate increase for hotel only.
Highlight: +14% hotel only, conversion rate uplift
Design, qualitative research and AB test of SuperBreak’s homepage. The first stage of a series of iterative enhancements to continually optimise the performance of the SuperBreak homepage with a measured, user centered approach, resulting in a +3.72% conversion rate uplift.
Highlight: +3.72% conversion rate uplift
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