As the national express east line got taken over by the government’s ‘East Coast’ they launched with a new logo and colour scheme but why does it look like something out of mid 20th century soviet Russia?

As the national express east line got taken over by the government’s ‘East Coast’ they launched with a new logo and colour scheme but why does it look like something out of mid 20th century soviet Russia?

I have to agree, this is not so good. Did they really pay for this!!?