Redesign of SuperBreak’s product page, improving the user experience, website consistency, conversion rate, SEO rankings and visitor numbers. The key highlight was a +96% improvement to year on year conversion rate for SuperBreak’s Theatre Product pages; +22.13% page value increase for hotel only; +14% conversion rate increase for hotel only.
Highlight: +14% hotel only, conversion rate uplift
Improving reassurance messaging on the SuperBreak homepage, resulting in a +5.8% conversion rate uplift.
Highlight: +5.8% conversion rate uplift
Design, qualitative research and AB test of SuperBreak’s homepage. The first stage of a series of iterative enhancements to continually optimise the performance of the SuperBreak homepage with a measured, user centered approach, resulting in a +3.72% conversion rate uplift.
Highlight: +3.72% conversion rate uplift
Qualitative research, design and AB test, resulting in +10.7% conversion uplift, improving the clarity and overall user experience of SuperBreak’s order and refine features on their hotel search results pages.
Highlight: +10.7% conversion uplift