I'm a UX/UI/digital designer with over 12 year's commercial experience in web design. I love usability testing, conversion rate optimisation, wireframing, prototyping and visual design. I enjoy utilising both qualitative and quantitative testing methods to drive commercial benefit and create effective designs that fulfill their objective. I believe in a test driven design cycle to continually gain insights, optimise designs and measure their impact. Outside of design, I enjoy illustration, art, photography and the outdoors.
Incorporate user testing and qualitative feedback to:
Researched, designed, developed and analysed a large number of AB tests.
I love usability testing:
I believe in the benefits of wireframing and prototypes:
As well as wireframing, I also have visual design experience.
I'm primarily a designer but have strong front-end dev skills too.
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I'm a designer but sometimes I have to get my hands dirty.
Having been a UX/web/digital designer for over 12 years, I have a wide variety of work covering many areas of digital design. My specialism lies more in commercially orientated, user centered design, having spent most of my career in large ecommerce environments. I have however, also created many logos, small scales websites, banners, email templates, print design & more!
I've therefore tried to highlight recent examples that I'm proud of, which demonstrate methodology & commercial benefit.
Redesign of SuperBreak’s product page, improving the user experience, website consistency, conversion rate, SEO rankings and visitor numbers. The key highlight was a +96% improvement to year on year conversion rate for SuperBreak’s Theatre Product pages; +22.13% page value increase for hotel only; +14% conversion rate increase for hotel only.
Highlight: +14% hotel only, conversion rate uplift
Improving reassurance messaging on the SuperBreak homepage, resulting in a +5.8% conversion rate uplift.
Highlight: +5.8% conversion rate uplift
Design, qualitative research and AB test of SuperBreak’s homepage. The first stage of a series of iterative enhancements to continually optimise the performance of the SuperBreak homepage with a measured, user centered approach, resulting in a +3.72% conversion rate uplift.
Highlight: +3.72% conversion rate uplift
Qualitative research, design and AB test, resulting in +10.7% conversion uplift, improving the clarity and overall user experience of SuperBreak’s order and refine features on their hotel search results pages.
Highlight: +10.7% conversion uplift
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