As SuperBreak re-branded, we were tasked with quickly rolling out the new brand to everything digital. As part of this project, I created a design system to enable myself and other designers to mock up all page types of our mobile website to hand to a third party to implement. As well as designing many of the pages myself, my objective was to enable other designers to create consistent, usable, visually engaging designs that were also true to the new brand.
Highlight: Creating design system for use by multiple designers
Redesign of SuperBreak’s product page, improving the user experience, website consistency, conversion rate, SEO rankings and visitor numbers. The key highlight was a +96% improvement to year on year conversion rate for SuperBreak’s Theatre Product pages; +22.13% page value increase for hotel only; +14% conversion rate increase for hotel only.
Highlight: +14% hotel only, conversion rate uplift
Improving reassurance messaging on the SuperBreak homepage, resulting in a +5.8% conversion rate uplift.
Highlight: +5.8% conversion rate uplift
Design, qualitative research and AB test of SuperBreak’s homepage. The first stage of a series of iterative enhancements to continually optimise the performance of the SuperBreak homepage with a measured, user centered approach, resulting in a +3.72% conversion rate uplift.
Highlight: +3.72% conversion rate uplift
Qualitative research, design and AB test, resulting in +10.7% conversion uplift, improving the clarity and overall user experience of SuperBreak’s order and refine features on their hotel search results pages.
Highlight: +10.7% conversion uplift