Richard Stelmach

I'm a UX/UI/digital designer with over 15 year's commercial experience in digital design. I love usability testing, conversion rate optimisation, wireframing, prototyping and visual design. I enjoy utilising both qualitative and quantitative testing methods to drive commercial benefit and create effective designs that fulfill their objective. I believe in a test driven design cycle to continually gain insights, optimise designs and measure their impact. I am highly adaptable and able to cover a range of disciplines. Outside of design, I enjoy illustration, watercolour painting, photography and the outdoors.

Key Skills

User Centered Design

I believe in a user centered approach, utilising research and testing to solve problems in order to meet user needs and business objectives. As well as design I am highly experienced in a range of research methods and workshop facilitation.

AB Testing

As well as leading a CRO programme for six months, I have experience in all aspects of AB testing: ideation facilitation; design; development and analysis.

Usability Testing

As well as running a large number of tests in order to optimise solutions, I have mentored and facilitated others to incorporate testing into their natural workflow. I have also presented research results and recommendations to senior stakeholders.

Wireframing & Prototypes

I have facilitated a number of collaborative wireframing sessions; helped embed into processes; built many complex prototypes in Axure RP and helped train others.

Visual Design

Creative person with over 15 years' of UI design experience as well as graphic, animation and logo design. Able to adapt style to the brand.

Front-end Development

I'm primarily a designer but have over 12 years' experience with HTML, CSS and jQuery.

Leadership and BA skills

Have lead a number of large scale projects; documented user stories, tasks and requirements; helped developed processes and mentor colleagues.


My technical experience with coding environments; Google Analytics; Optimizely and array of multimedia design software, allows me to easily communicate at all levels.

Selected Case Studies

Having been a UX/web/digital designer for over 15 years, I have a wide variety of work covering many areas of digital design. My specialism lies more in commercially orientated, user centered design, having spent most of my career in large ecommerce environments. I have however, also created many logos, small scales websites, animations, banners, email templates, print design & more!

I've therefore tried to highlight recent examples that I'm proud of, which demonstrate methodology & commercial benefit.

  • Protected: Jet2 Maps

    There is no excerpt because this is a protected post.

    Highlight: Design and research lead for major project, as well as much of the business analysis and co-ordination

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  • Protected: Jet2holidays Manage My Booking Redesign

    There is no excerpt because this is a protected post.

    Highlight: Design lead of major business project for the second biggest tour operator in the UK

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  • Protected: Jet2holidays app – GEO targeting

    There is no excerpt because this is a protected post.

    Highlight: Gathered relevant data from different departments and facilitated a workshop

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  • MyWordList UX, UI, Branding

    In progress. Collaborating with my brother Andrew Stelmach (developer), I created a full design system and symbol library, accounting for all Bootstrap 4 breakpoints, typography and UI components. I also created the logo, branding and copy. As well as the visual UI design, I created flow charts with lucidchart and user stories, managed on a Waffle board. Designs shared with InVision and Zeplin.

    Highlight: Flow, IA, Sketch App design system and library; InVision prototype; Zeplin; Waffle Board; and full responsive design accounting for all Bootstrap 4 breakpoints.

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View all case studies

Where to find me online

Whether you're into internet stalking, want to see more detailed information about my career, view my photos, see random illustrated mind expulsions or read my mundane tweets, these links may be of use: